DIVYA
RAMASWAMY
PROJECT BRIEF
Develop creative logos, branding, videos, and promotional materials for a webinar series. This series was immensely popular for a small company, with 250+ registrations, and videos (post-publishing) having up to 100+ views.
Technology used: Adobe Photoshop, Camtasia, Adobe Illustrator
Ideation | Development | Creation | Result
IDEATION
The idea started with Angela O'Riley, a master curvy fit model and owner of The Curvy Lab, who approached Human Solutions of North America to learn about scanning her body into a digital avatar. After discussing the idea more, we realized that between Angela and Human Solutions of North America, we had some seriously valuable ideas to share on the future of fashion technology. From there, we decided to create an educational webinar series featuring 2 members from HSNA's fashion division (Jamie Campbell and myself) and Angela. The aim? A laidback series that was educational and easy to digest.
These key phrases and early discussions served as a guideline and jumping-off point for me on what the branding should look like.
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Below: Notes from the 1st planning session between Jamie, Angela, and I
DEVELOPMENT
After workshopping several ideas for developing the series, I settled on a color scheme that included both brands' colors from the branding tookits, along with a yellow accent color, and 2 shades of grey. The title font was chosen to fit with the "laidback" vibe of the series, and gave it some playfulness. I pitched these visuals to the team, and final graphics and videos were approved for publishing.
CREATION
Graphics and layouts were created for social media, email campaigns, and GoToWebinar. Promotional videos and webinar videos were also created for social media and GoToWebinar.
Left: Graphic used for promotion on LinkedIn and Facebook. Top Right: Promotion video used for LinkedIn. Btm Right: Video used in Episode 1
RESULT
The series received highly positive feedback from guests, clients, leadership, and potential customers. Series was the most successful webinar series to-date across all divisions and videos posted on our private channel received 100+ views.
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