DIVYA
RAMASWAMY
PROJECT BRIEF
Develop creative logos, branding, videos, and promotional materials for the second season of a webinar series, while still keeping the feel of the original series' branding. Additionally, the company was acquired, requiring us to change branding to fit our new parent company's branding kit. This series was even more popular than the previous season, with 280+ registrations, and videos having up to 89.47% approval rate from viewers.
Technology used: Adobe Photoshop, Adobe Illustrator
Problem | Development | Creation | Result
PROBLEM
For the second season of the show, we decided to expand our audience by having a different guest on every week. This required a change in branding without deviating too much from the original "feel" and alienating our current audience.
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Below: Original branding and graphics
DEVELOPMENT
Banner idea for the LinkedIn group page where viewers discussed fashion tech ideas, thoughts on the guest, and requests for future episodes
Promotional graphic idea for when employees, guests, and viewers posted about the series
Graphic idea for promoting a new guest on social media
Branding ideas were developed with special consideration to our parent company's branding requirements and the brands of our future guests. I settled on a format where our parent company, Humanetics, would take center stage for the colors selected, and any accent colors would reflect the branding of our guests. I pitched these visuals to the team and final graphics were approved for publishing.
CREATION
Graphics and layouts were created for social media, email campaigns, and LinkedIn Groups.
Top: Graphic used for LinkedIn Groups
Bottom: Guest Promotional content
RESULT
The series received highly positive feedback from guests, clients, leadership, and potential customers. Series continued to be the most successful webinar series to-date across all divisions of the company and videos posted on our private channel received 230+ views.
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